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5 Essential Secrets To Finally Get 'Lunch At Tiffany's' At The Blue Box Café In NYC

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The dream of having "lunch at Tiffany's" is more real—and more exclusive—than ever before. Since the iconic Tiffany & Co. flagship store on Fifth Avenue, now known as The Landmark, reopened in 2023 after a massive renovation, the coveted dining experience has been completely reimagined. As of late 2024 and heading into 2025, the famed Blue Box Café is now run by Michelin-starred chef Daniel Boulud, transforming the casual spot into a high-end culinary destination. This updated guide provides the absolute latest information, from the current pricing to the exact reservation strategy you need to finally secure your spot.

Forget the old, pre-renovation cafe; the new Blue Box Café by Daniel Boulud offers a French-inspired, seasonally changing menu that spans breakfast, lunch, and afternoon tea. Located on the sixth floor of the stunningly redesigned store, the experience is a perfect blend of cinematic glamour and world-class gastronomy. Getting a reservation, however, remains one of the most challenging dining feats in New York City.

The Blue Box Café by Daniel Boulud: A Current Profile

The "lunch at Tiffany's" experience is officially housed within The Blue Box Café by Daniel Boulud, a stunning space that bathes diners in the signature Tiffany Blue hue, from the walls to the upholstery. The entire venue is part of the massive, decade-long renovation of the flagship store, now called The Landmark.

  • Official Name: The Blue Box Café by Daniel Boulud
  • Location: The Landmark, Tiffany & Co. Flagship Store, 727 Fifth Avenue, New York, NY 10022
  • Floor: 6th Floor
  • Chef: Michelin-starred Chef Daniel Boulud
  • Cuisine: French-inspired, seasonally-focused, with a focus on set menus and à la carte options.
  • Signature Experiences: "Breakfast at Tiffany's" and "Afternoon Tea Service."
  • Interior Design: Designed by Peter Marino, embracing the iconic Tiffany Blue.

Current Pricing for the Iconic Dining Experiences (2025 Update)

The price for a meal at the Blue Box Café has significantly increased since its initial opening due to the renovation and the involvement of a world-renowned chef like Daniel Boulud. The fixed-price offerings are the most famous, capturing the cinematic fantasy of the location.

The most current set menu prices as of early 2025 are:

  • "Breakfast at Tiffany's" Set Menu: Approximately $59 per person. This luxurious set typically includes a selection of pastries like a croissant and madeleine, a fruit parfait, and a choice of beverage.
  • "Holly's Favorite" (Lighter Breakfast): Approximately $34 per person. This option is a nod to the film's simplicity, offering a croissant, madeleine, butter and jam, fresh orange juice, and a hot beverage.
  • Afternoon Tea Service: While the exact current price is not consistently listed, it is generally the most expensive set menu. It is safe to budget well over $100 per person, especially with additions like caviar service or champagne, which are available à la carte.

For those seeking "lunch," you will choose from the seasonally inspired à la carte menu, which features sophisticated French dishes. Examples from the seasonal menu include the luxurious CAVIAR service, a fresh SALADE DE SAISON with ginger-lemon vinaigrette, and an upscale TARTINE D'AVOCAT (avocado toast).

The Ultimate 3-Step Strategy to Secure a Blue Box Café Reservation

Getting a table at the Blue Box Café is notoriously difficult—it’s less about luck and more about a precise, military-like strategy. Walk-ins are generally only accommodated at the bar, and even then, availability is extremely rare.

The only reliable way to dine is by securing a reservation through the official booking partner, Resy.

1. Know the "Drop Time" and Set Your Alarm

Reservations for The Blue Box Café are released exactly 30 days in advance of the dining date, at 12:00 AM (midnight) Eastern Time (ET).

  • Example: To book a table for December 15th, you must log on at exactly 12:00 AM ET on November 15th.
  • Crucial Tip: This is a high-demand reservation, similar to the most exclusive restaurants in NYC. You must be logged into Resy, have your payment information saved, and be ready to click *immediately* when the clock strikes midnight.

2. Master the Resy App and Notifications

The Resy app is your best tool. Reservations are often gone within seconds.

  • Set "Notify Me": If you miss the midnight drop, immediately set a "Notify Me" alert for your desired date and time. This is the second-best strategy, as cancellations happen frequently, often a day or two before the reservation.
  • Be Flexible: The most popular times are prime lunch (12 PM – 2 PM) and weekend slots. Try for an early breakfast (10 AM) or a later afternoon tea to increase your odds.

3. Understand the Timing of Your Meal

The Blue Box Café is open for breakfast, lunch, afternoon tea, and sometimes dinner. The term "lunch at Tiffany's" often refers to the mid-day experience, which is typically a mix of the set menus and à la carte options.

  • Breakfast Service: Usually runs from the opening time (around 10 AM) until the early afternoon.
  • Afternoon Tea: Typically begins in the mid-afternoon. This is a highly sought-after experience, featuring a stunning three-tiered display of savory and sweet French pastries and bites.

The Full Tiffany's Landmark Experience Beyond the Meal

Your visit to The Landmark is a multi-sensory experience that extends far beyond the sixth-floor café. The entire building is a cultural hub, symbolic of a new era for the brand, and offers several other relevant entities to explore.

The Peter Marino Architectural Showcase

The renovated flagship store itself is a masterpiece of modern retail design. The Peter Marino-designed space features art installations and an exquisite showcase of architecture. Be sure to explore the main floors, which feature rotating exhibits and the breathtaking new jewelry displays.

The Audrey Hepburn Connection

The phrase "Breakfast at Tiffany's" is, of course, a direct reference to the 1961 film starring Audrey Hepburn as Holly Golightly. The Blue Box Café’s entire concept is built around evoking the timeless glamour and chicness of that era. Take time to appreciate the subtle nods and the overall atmosphere that transports you into the movie’s world.

Exclusive Client Services: The Tenth Floor

While the Blue Box Café is accessible to the public (with a reservation), The Landmark also features an exclusive tenth floor. This is an invitation-only, private space reserved for the House’s most important clients, often featuring private dining and high-end services. This provides a glimpse into the brand's commitment to ultra-luxury and client experience.

In summary, securing your "lunch at Tiffany's" in 2025 requires preparation and speed. By focusing on the Resy midnight drop, understanding the current Daniel Boulud menu, and budgeting for the updated set-menu prices, you can transform the elusive dream into a delightful reality at one of New York City's most iconic locations.

5 Essential Secrets to Finally Get 'Lunch at Tiffany's' at The Blue Box Café in NYC
lunch at tiffany's nyc
lunch at tiffany's nyc

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