7 Shocking Secrets Of Sushi Masa Plano's All-You-Can-Eat: 2025 Price, Menu, And Pro Tips
Sushi Masa Plano has solidified its reputation as the premier destination for high-quality, All-You-Can-Eat (AYCE) Japanese cuisine in North Texas. As of December 2025, the restaurant, nestled within the bustling Shops at Willow Bend, continues to draw massive crowds thanks to its unique, table-service AYCE model that elevates the experience far beyond a typical buffet. This comprehensive guide breaks down the latest pricing, the extensive menu, and the critical rules you need to know before your next visit.
The concept is simple: for one fixed price, you can order unlimited sushi, sashimi, appetizers, and kitchen entrees from a dedicated menu, all made fresh to order. This commitment to fresh preparation and a vast selection—including items often excluded from AYCE deals, like unlimited sashimi during dinner—is the secret to its enduring popularity and why it remains a top-tier choice for Dallas-area sushi aficionados.
The All-You-Can-Eat Phenomenon: Current 2025 Pricing and AYCE Rules
The AYCE model at Sushi Masa is its signature offering, providing exceptional value for the quality of the food. Unlike traditional buffets where food sits out, every item is prepared by a chef only after you order it, ensuring maximum freshness.
Current All-You-Can-Eat Pricing (December 2025)
- AYCE Lunch: Approximately $20.98 - $21.95 per person. This menu is extensive, including most rolls, nigiri, and kitchen appetizers, but generally excludes sashimi.
- AYCE Dinner: Approximately $30.98 - $34.99 per person. The Dinner AYCE menu is the most comprehensive, notably including unlimited sashimi, a rare find in any AYCE format.
- Kids' Pricing: A separate Kids' Menu is available for children under 12.
- Inclusions: Both prices typically include a soft drink or iced tea with free refills.
The Essential "No Leftovers" Rule
To maintain quality and prevent waste, Sushi Masa strictly enforces an important policy: excessive leftovers will result in a la carte pricing for the wasted items. This is the first and most crucial secret to a successful AYCE visit. The rule ensures patrons order responsibly and respect the chefs' work. Pro tip: order in small, frequent rounds to sample more items without the risk of over-ordering.
The Must-Try Menu: 30+ Entities That Define Sushi Masa Plano
The sheer volume and quality of the menu are what give Sushi Masa its topical authority. The menu is divided into several sections, allowing guests to curate a full Japanese dining experience from appetizers to hibachi.
The Sushi Bar Highlights (Nigiri, Sashimi, and Rolls)
The quality of the fish is consistently praised, especially the sashimi, which is included in the Dinner AYCE. The nigiri and sashimi options cover all the classics, while the specialty rolls are where the chefs truly get creative.
- Unlimited Sashimi: Available only on the Dinner AYCE, this includes favorites like Salmon (Sake), Tuna (Maguro), Yellowtail (Hamachi), and White Tuna.
- Must-Try Specialty Rolls:
- Baby Tiger Roll: A top-selling featured item, known for its rich flavor and complex texture.
- 225 (850) Roll: Another featured roll that has become a fan favorite.
- Shrimp Tempura Roll: A perfectly cooked classic, often a staple in the cooked roll category.
- Crunchy Roll: Popular for its satisfying texture and blend of flavors.
- California Roll and Boston Roll: Reliable cooked options.
- Nigiri Varieties: Includes Eel (Unagi), Shrimp (Ebi), Mackerel (Saba), and Octopus (Tako), among many others.
Kitchen Entrees and Appetizers (Beyond Sushi)
Don't make the mistake of only eating sushi. The kitchen menu is vast and provides excellent palate cleansers and hot dishes, ensuring you get the full value of the AYCE price. This is where many of the 30+ entities are found.
- Appetizers: The Tuna Tataki and Pepper Tuna are popular sushi appetizers. Other options include Yellowtail Jalapeno, Gyoza, and Edamame.
- Hibachi Dinner Entrees: You can choose from various Hibachi Entrees, including Chicken, Steak, and Shrimp, often available as a Hibachi Dinner Combo.
- Noodle/Rice Dishes: The menu features various Fried Rice or Noodles, as well as Yaki Udon or Soba (stir-fried noodles). Note: While they offer Udon, the restaurant typically does not serve Ramen.
- Other Entrees: Options like Teriyaki Entrees, Tempura Entrees, and Katsu Entrees provide a diverse range of Japanese comfort food.
Freshness Factor: What Recent 2024/2025 Reviews Are Saying
A common concern with any AYCE concept is the consistency of quality. Recent reviews from 2024 and 2025, however, overwhelmingly confirm that Sushi Masa Plano is maintaining a high standard, directly addressing the intention based on curiosity about quality consistency.
Reviewers consistently highlight the incredibly fresh sashimi and the quality of the fish, noting that it is "not the frozen discolored fish you see at other AYCE sushi restaurants." The quick, attentive, and friendly service is also frequently mentioned, contributing to an overall elevated dining experience that feels more like a traditional à la carte restaurant. The modern atmosphere and the speed at which the sushi chefs work also add to the positive feedback loop.
Planning Your Visit: Location, Hours, and Pro Tips
To ensure you have the best experience, a few practical details and pro tips are necessary. The restaurant’s location in a major shopping center makes it easily accessible but can lead to busy periods, especially on weekends.
Location and Hours of Operation
- Location: Shops at Willow Bend, 6101 W Park Blvd, Plano, TX 75093.
- General Hours: While hours can vary, the restaurant is typically open daily from 11:00 AM to 9:30 PM, with some variations on specific days. It is always recommended to call ahead or check the latest hours for the day you plan to visit.
Expert Pro Tips for Maximizing Your AYCE Value
- Go for Dinner for Sashimi: If unlimited sashimi is your goal, the Dinner AYCE is the only option. The higher price is worth it for sashimi lovers.
- Order Small and Often: To avoid the "excessive leftovers" penalty, order just two or three items per person in each round. This ensures everything is eaten and you can keep trying new things.
- Don't Waste Your Stomach on Rice: Since the AYCE includes unlimited nigiri and rolls (which have rice), focus on the sashimi, appetizers, and premium kitchen entrees to maximize the value of your fixed price.
- Check the Combo Deals: For those not interested in AYCE, the a-la-carte menu and Kitchen Lunch Box Specials (around $14.95) are excellent, budget-friendly alternatives.
Sushi Masa Plano delivers a high-value, high-quality Japanese dining experience that few other AYCE establishments can match. By understanding the pricing, the vast menu, and the critical "no leftovers" rule, you are set to enjoy one of the best sushi deals in the entire Dallas-Fort Worth metroplex.
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