5 Shocking Truths About Hugh & Grace: The Hormone-Safe Brand Founded On A 14-Year Struggle
The revolutionary clean beauty brand Hugh & Grace has rapidly moved beyond simple skincare, positioning itself as a leader in the global hormone health movement. As of December 2025, the company continues to gain traction not just for its high-performance, vegan products, but for its profound, personal origin story—a 14-year journey through unexplained infertility that ultimately inspired a mission to eliminate Endocrine Disrupting Chemicals (EDCs) from daily routines. The brand’s commitment to "hormone-safe" formulations is a direct result of founders Sara and Ben Jensen’s shocking discovery about the toxins hidden in everyday products.
The company, named after the Jensen’s "miracle children," Hugh and Grace, has created a new standard in the clean beauty space. By focusing on science-backed solutions and expert-led education, Hugh & Grace aims to make proactive hormone support accessible and effortless for everyone, from expectant parents to those simply seeking better long-term wellness.
The Founders: Sara and Ben Jensen Biography & Professional Profile
The foundation of Hugh & Grace is deeply rooted in the personal and professional lives of its Co-Founders and Co-CEOs, Sara and Ben Jensen. Their shared experience of a long and difficult battle with infertility became the catalyst for a globally recognized, mission-driven company.
- Names: Sara Jensen and Ben Jensen
- Roles: Co-Founders and Co-CEOs of Hugh & Grace
- Inspiration: The brand is named after their two children, Hugh and Grace, who they refer to as their "little miracles."
- Catalyst for Founding: The couple endured a 14-year struggle with unexplained infertility. This led them to conduct extensive personal research into environmental factors and the chemicals present in daily self-care products.
- Sara Jensen’s Prior Experience: Before co-founding Hugh & Grace, Sara Jensen worked in philanthropy at the University of Southern California (USC).
- Ben Jensen’s Prior Experience: Before co-founding the brand, Ben Jensen managed a multibillion-dollar family office based in Beverly Hills.
- Mission: To raise awareness about the impact of everyday chemical exposure and offer high-performance, hormone-supportive products.
The "Hormone-Safe" Standard: Why EDCs Are the Enemy
The core philosophy of Hugh & Grace revolves around the concept of being "better-than-clean," a standard they define by the strict exclusion of Endocrine Disrupting Chemicals (EDCs). Their research revealed that EDCs, which are synthetic or natural chemicals that interfere with the body's endocrine system, are pervasive in conventional self-care and beauty products.
The 'No-Go' List: Key Endocrine Disruptors Avoided
Hugh & Grace has taken a rigorous approach to formulation, ensuring their entire line is free from known or suspected endocrine disruptors. This commitment goes beyond the standard "clean beauty" checklist.
- Phthalates: Commonly found in fragrances and plastics, these are known to interfere with reproductive hormones.
- Parabens: Often used as preservatives in cosmetics, Parabens can mimic estrogen in the body.
- BPA (Bisphenol A): While often associated with plastics, the brand’s philosophy extends to avoiding all EDCs, which can include related compounds in various personal care packaging and ingredients.
- Natural Disruptors: Uniquely, the brand also excludes certain natural substances that have been shown to possess endocrine-disrupting properties, setting a higher bar for safety.
The brand emphasizes that a typical woman can expose herself to an average of 168 chemicals on her skin daily. By removing EDCs, Hugh & Grace aims to reduce this chemical burden and actively support long-term hormone health and overall well-being.
The Product Line: Core Hormone-Supportive Skincare
Hugh & Grace’s offerings are built around a nourishing, high-performance system designed to hydrate, smooth, and strengthen the skin while providing hormone support. The products are vegan, cruelty-free, and formulated with potent, plant-based ingredients.
Key Products in the Core System:
While the brand continues to expand, its foundation is built on a small, powerful line of products that simplify the hormone-safe routine.
- Renewing Night Serum: Perhaps the brand’s most recognized product, this serum is packed with antioxidant-rich oils. Key ingredients include Blue Tansy Oil (known for soothing irritated skin), Grapeseed Oil, Rosehip Seed Oil, Prickly Pear Seed Oil, and Raspberry Seed Oil. It is designed to work with the body’s natural nighttime restoration process.
- Purifying Cleansing Bar: This product is formulated to deep-cleanse, detoxify, and rebalance the skin, buffing away impurities without introducing harmful chemicals.
- Radiance Reset: Focused on boosting skin health, this product aligns with the brand’s overall goal of achieving real results with hormone-supportive ingredients.
The formulations are intentionally simple, using ingredients like Vitamin E (Tocopherol), Cherry Kernel Oil, and Passionfruit Oil, all chosen for their efficacy and safety profile against hormone disruption.
What’s Next for Hugh & Grace: Elevate 2025 and Future Growth
The brand is not resting on its current success. Hugh & Grace is actively engaging its community and expanding its product offerings, with major events planned for the near future.
Elevate 2025 in Chicago: The company’s flagship event, "Elevate 2025," is scheduled for September 12-13th in Chicago, Illinois. The event, hosted at the premier Fairmont Chicago, is set to feature actionable training, luxe parties, and, most importantly, exciting new product reveals. This annual gathering underscores the brand’s commitment to both community building and continuous innovation in the hormone health space.
The focus on new product reveals at Elevate 2025 indicates a strong commitment to expanding their line beyond the core skincare system, potentially introducing more non-toxic cleaning products or internal wellness supplements, like the previously mentioned DE111® OM Probiotic. The brand’s trajectory is clear: to be the comprehensive resource for a hormone-safe lifestyle.
The Legacy of a Mission-Driven Brand
Hugh & Grace has successfully transformed a deeply personal struggle into a powerful, professional triumph. By naming the company after the children who symbolize their victory over infertility, Sara and Ben Jensen have ensured that their mission—to reduce chemical exposure and make hormone health simple—remains the heart of the brand. This dedication resonates with a growing consumer base seeking not just clean ingredients, but a fundamental shift towards safer, long-term wellness.
The story of Hugh & Grace serves as a potent reminder that what you put on your body is just as important as what you put in it. Their commitment to excluding harmful EDCs like Phthalates and Parabens, and focusing on high-quality, plant-based ingredients, cements their status as a groundbreaking brand in the modern beauty and wellness industry.
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