Home Viral Content1

5 Reasons Open Road BMW Is Redefining The Luxury Dealership Experience In New Jersey

• minute read
Contents

Open Road BMW of Edison, New Jersey, stands out as a premier destination for luxury automotive enthusiasts, consistently earning high praise for its exceptional customer service and extensive inventory of new, used, and Certified Pre-Owned BMW models. As of December 2025, the dealership continues to be a focal point for the latest developments from Bayerische Motoren Werke (BMW), particularly in the rapidly evolving landscape of electric vehicles and future-forward technology.

Operating under the experienced umbrella of the Open Road Auto Group, Open Road BMW of Edison, located conveniently on Route 1, is not just a place to buy a car; it’s a full-service center committed to the entire ownership experience, serving clients across Edison, New Brunswick, Woodbridge, and Fords, NJ. This commitment to excellence is why the dealership maintains stellar ratings across platforms like Kelley Blue Book (KBB) and DealerRater, making it a current and reliable source for all things BMW.

The Open Road BMW Profile and Foundational Principles

Open Road BMW is a key component of the Open Road Auto Group, a conglomerate with over 50 years of automotive experience. This extensive history underpins the dealership's operational philosophy, which is built on a strong set of core values.

  • Dealership Name: Open Road BMW of Edison
  • Primary Location: Edison, New Jersey (Route 1)
  • Parent Company: Open Road Auto Group
  • Other BMW Locations (Open Road Group): Newton, Morristown, and Roxbury, NJ
  • Core Mission: To be the premier automobile retailer in the country.
  • Guiding Principles: Integrity, Humility, Inventiveness, and Care.
  • Primary Service Area: Edison NJ, New Brunswick NJ, Woodbridge NJ, and Fords NJ.
  • Customer Rating Status: Highly rated (e.g., 4.9 Stars on Kelley Blue Book).

The Open Road Auto Group’s foundational principles—integrity, humility, inventiveness, and care—are directly reflected in the day-to-day operations at the Edison BMW location. This focus ensures a transparent and customer-centric experience, differentiating them in the competitive luxury automotive market.

1. Leading the Charge with Cutting-Edge BMW Electric Vehicles (EVs)

The automotive industry is experiencing a profound shift toward electrification, and Open Road BMW is at the forefront of this movement in New Jersey. The dealership is heavily focused on showcasing the latest electric models, which represent the pinnacle of BMW’s engineering and technological innovation.

The all-electric BMW iX is a featured model, highlighting BMW’s Sports Activity Vehicle (SAV) segment with a focus on sustainable luxury. The iX is celebrated not just for its performance but also for its advanced technology, which is designed to be intuitive and responsive to the driver's needs.

Alongside the iX, the BMW i4 is another critical electric offering. This model brings the brand's iconic Gran Coupé styling to the electric vehicle space, providing a dynamic driving experience without compromising on range or luxury. The dealership has hosted premier nights for these models, underscoring their commitment to the electric future.

Beyond the electric lineup, Open Road BMW of Edison maintains a massive inventory of internal combustion engine (ICE) and hybrid models, including popular series like the high-performance BMW M-Series, the versatile BMW X-Series (such as the X3 and X5), and the executive BMW 5 Series. The dealership is already looking ahead, featuring details on upcoming models like the 2026 BMW 5 Series 540i xDrive, ensuring their inventory remains fresh and future-proof.

2. Unmatched Customer Service and High-Rated Experience

One of the most compelling reasons for Open Road BMW's success is its unwavering dedication to customer satisfaction. The dealership consistently receives exceptional ratings and reviews, which are verified by independent third-party platforms.

The reviews frequently praise the professionalism and courtesy of the staff, particularly in the full-service department. Customers note that the service is "well done" and that the teams are certified professionals who adhere to BMW's high standards. This focus on post-sale support is crucial for maintaining the long-term value and performance of any luxury vehicle.

The dealership’s commitment extends to the sales process, where award-winning sales teams ensure a smooth and transparent transaction. Whether a customer is purchasing a new vehicle, exploring a Certified Pre-Owned option, or utilizing BMW Financial Services for financing, the process is streamlined. Open Road BMW allows customers to browse their full inventory and even complete transactions entirely online, catering to the modern, convenience-focused buyer.

3. Comprehensive Full-Service and Parts Department

The ownership experience of a luxury vehicle is heavily reliant on the quality of its maintenance. Open Road BMW of Edison features a comprehensive full-service department staffed by experienced, certified BMW technicians.

The service center is equipped to handle everything from routine maintenance to complex diagnostics. Based on CARFAX Service History data, the dealership specializes in a wide range of services, ensuring that every BMW, regardless of its model year or series, receives the specialized care it requires. This dedication to service quality is a core pillar of the dealership’s mission.

4. Strong Community Focus and Open Road Auto Group Legacy

As part of the Open Road Auto Group, the Edison location benefits from a legacy of strong community engagement and a mission that extends beyond just selling cars. The group emphasizes community service and has been involved in various philanthropic efforts.

The parent company’s commitment to "care" as a guiding principle translates into a dealership that is invested in its local area, including Bridgewater and East Brunswick, NJ. The physical structure of the Edison dealership itself was a significant project, completed as a ground-up construction by REDCOM Design & Construction LLC, signifying a long-term commitment to the Route 1 corridor.

5. Exclusive Offers and Modern Purchasing Options

Open Road BMW frequently provides competitive and attractive financing and leasing options to make the dream of owning a BMW more accessible. Current offers, such as low APR financing on select models and loyalty credits for qualified buyers, demonstrate their active approach to the market. For instance, the dealership recently featured offers including 0.9% APR financing and loyalty credits of up to $2,000, typically running through the beginning of the new year.

Furthermore, the ability to browse their extensive inventory of new, used, and certified vehicles and complete the entire transaction online offers unparalleled convenience. This digital-first approach, combined with the personal touch of their highly-rated sales and service teams, positions Open Road BMW of Edison as a truly modern and customer-focused luxury retailer.

5 Reasons Open Road BMW is Redefining the Luxury Dealership Experience in New Jersey
open road bmw
open road bmw

Detail Author:

  • Name : Vito Anderson
  • Username : zwhite
  • Email : alaina47@hotmail.com
  • Birthdate : 2007-02-20
  • Address : 6127 Gutmann Wells New Jarret, RI 79381
  • Phone : +19706958177
  • Company : Wilkinson-Trantow
  • Job : Office Machine Operator
  • Bio : Quaerat ut laborum at quia. Rerum omnis repellendus eveniet nemo. Officiis impedit quos ut sunt consequatur qui.

Socials

linkedin:

facebook:

  • url : https://facebook.com/smurray
  • username : smurray
  • bio : Quis voluptatem deserunt temporibus assumenda. Omnis sed minus sequi quaerat.
  • followers : 3832
  • following : 804

tiktok:

Random Posts