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The Buzz Is Real: 7 Things You Need To Know About The New Permanent Honey Roasted Peanut M&M's

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The iconic M&M's lineup just got a major, permanent upgrade, and the buzz is officially at a fever pitch. As of late December 2025, the confectionery world is celebrating the nationwide release of M&M’S® Honey Roasted Peanut, a flavor innovation that takes the beloved classic Peanut M&M's and infuses it with a warm, salty-sweet twist. This isn't a limited-time offering; Mars, Inc. has cemented this new treat as a staple, promising a delightful blend of crunchy peanut, smooth milk chocolate, and a distinct honey glaze that is already winning over snack enthusiasts across the country.

For decades, the standard Peanut M&M's has reigned supreme, but this new flavor—which features a roasted, honey-glazed peanut at its center—offers a sophisticated, nostalgic flavor profile that feels both familiar and entirely new. If you're wondering where to find them, what they taste like, or how they stack up against the original, here is the essential, up-to-date guide on the newest permanent addition to the M&M's family.

The Essential Profile: What Are Honey Roasted Peanut M&M's?

M&M's Honey Roasted Peanut is the latest permanent flavor to join the Mars candy brand's extensive lineup, a move that signals a significant investment in expanding the popular peanut-based offerings. It is a direct evolution of the classic Peanut M&M's formula, designed to appeal to those who crave a more complex, salty-sweet snack experience. The product was officially announced and began its nationwide rollout in the fall of 2025, quickly becoming one of the most talked-about candy releases of the year.

  • Product Name: M&M'S Honey Roasted Peanut Chocolate Candy
  • Parent Company: Mars, Incorporated
  • Flavor Profile: Salty-sweet, combining a roasted peanut, milk chocolate, and a honey-glaze coating.
  • Status: Permanent Addition to the M&M's Lineup
  • Nationwide Release Date: September 2025 (Street Date: September 1, 2025)
  • Core Concept: A "twist on the classic favorite" Peanut M&M's.
  • Available Sizes: 1.63-ounce single size, 2.83-ounce share size, and 8.6-ounce or 9.0-ounce resealable bags.

1. The Flavor Profile is a Perfect Salty-Sweet Balance

The most crucial question is always the taste, and the Honey Roasted Peanut M&M's delivers a distinct flavor experience that goes beyond a simple sugary coating. The core of the candy is a roasted peanut that has been treated with a subtle honey glaze. This honey flavor is then encased in the familiar milk chocolate and hard candy shell.

Initial reviews highlight a "great peanut flavor" that is immediately recognizable, followed by a "zing of sweet honey in the aftertaste." The saltiness is key, as it cuts through the sweetness of the milk chocolate and the honey, creating a harmonious, highly snackable combination that taps into the universally loved honey-roasted peanut concept. It is not overly sweet; rather, the sweetness is described as "definitely sweeter than a regular" Peanut M&M's, but not overwhelmingly so.

2. It's a Permanent Addition, Not a Limited Edition

In the world of confectionery, limited-edition flavors can cause a frenzy, but they also lead to disappointment when they inevitably disappear. The significance of the Honey Roasted Peanut M&M's lies in its status as a permanent flavor. Mars, Inc. made it clear that this is a long-term addition, joining other staples like Peanut, Milk Chocolate, and Peanut Butter M&M's.

This decision means consumers don't have to panic-buy or mourn its eventual departure. It solidifies the flavor as a core part of the brand's identity, providing a new, reliable option for those who enjoy the classic crunch with a modern, flavorful twist. This commitment by Mars suggests high confidence in the flavor's long-term appeal and sales potential.

3. The Release Date Was September 2025

While some early buzz and limited test runs may have occurred earlier, the official nationwide availability of M&M's Honey Roasted Peanut began in September 2025. This makes it one of the freshest, most current additions to the candy aisle. This targeted release date ensured that the new flavor was available in time for the crucial fall and holiday snacking seasons, maximizing its exposure across major retailers like Walmart and Target.

Why This New Flavor is a Game Changer for M&M's

The release of a new permanent flavor is a major strategic move for a brand as established as M&M's. It's not just about adding a product; it’s about revitalizing the core offerings and capturing a new segment of the market.

4. It Taps into the Nostalgia of Honey-Glazed Snacks

The flavor profile of honey-roasted peanuts is deeply nostalgic for many consumers. It evokes memories of carnival snacks, classic trail mixes, and holiday nut bowls. By translating this familiar, comforting flavor into their iconic candy shell, M&M's is leveraging a powerful emotional connection. The candy is described as having a flavor that is "pure nostalgia," despite being new to shelves.

This strategic move allows M&M's to compete not just with other chocolate candies but also with the wider category of salty-sweet, crunchy snacks. It's a sophisticated flavor that appeals to adults who are looking for a more nuanced treat than standard milk chocolate.

5. Reviews Are Positive, Highlighting the Subtle Honey Note

Early consumer and professional reviews have been largely positive, though they consistently note that the honey flavor is more of a subtle "aftertaste" or a "distinct" note rather than an overpowering sweetness.

Many reviewers appreciate that the flavor is not a radical departure. It offers the same satisfying crunch and milk chocolate coating of the original Peanut M&M's, but with an elevated, sweet finish. One review noted, "Going with honey roasted peanuts over plain peanuts is an absolute win," suggesting that the subtle difference is enough to make the new flavor a must-try.

6. It Joins a Lineup of Recent Peanut Innovations

The Honey Roasted Peanut M&M's is part of a broader trend by Mars to innovate within its peanut and peanut butter categories. This new permanent flavor joins other recent, popular innovations that have expanded the brand's reach. These include M&M'S PB&J and M&M'S Peanut Butter Minis.

This focus on peanut-centric flavors demonstrates that the company is responding to consumer demand for variety within its most successful sub-brand. The Honey Roasted variety is a logical next step, offering a bridge between the classic Peanut M&M's and the more adventurous flavors.

7. Where to Find the New Honey Roasted Peanut M&M's

Since its September 2025 launch, the Honey Roasted Peanut M&M's have been widely available across the United States. Consumers can find them at all major retailers, including:

  • Large Grocery Chains (Kroger, Safeway, etc.)
  • Mass Retailers (Walmart, Target)
  • Convenience Stores and Gas Stations (for single-serve bags)
  • Online Retailers (Amazon, official M&M's website)

The product is offered in multiple formats to suit all snacking needs, from the on-the-go single size to the large, resealable sharing bags, making it easy to stock up on this new, highly addictive salty-sweet treat.

The Buzz is Real: 7 Things You Need to Know About the New Permanent Honey Roasted Peanut M&M's
honey roasted peanut m&ms
honey roasted peanut m&ms

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