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5 Reasons Why Becky G's 'Por El Contrario' Is The Most Important Regional Mexican Ballad Of The Decade

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The release of "Por El Contrario" in December 2023 marked a pivotal and deeply personal moment in Becky G’s career, solidifying her commitment to the Regional Mexican genre. More than just a song, this powerful collaboration with siblings Ángela Aguilar and Leonardo Aguilar is a heartfelt, raw exploration of emotional aftermath, directly challenging the notion that a breakup means the end of a world. The track, featured on her critically acclaimed album *Esquinas*, has become a cultural phenomenon, not only dominating streaming charts but also earning a Latin Grammy nomination and becoming one of the most talked-about songs of the current era, proving that Becky G's return to her roots is a massive, authentic success.

As of December 2025, "Por El Contrario" remains a fan-favorite, continually racking up streams and views, with its collaborative performance video being recognized as Vevo’s 'Most Watched' in the Regional Mexican category. Its enduring success is a testament to the song's emotional depth and the seamless blend of Becky G's pop sensibility with the traditional sounds of the Aguilar dynasty, creating a timeless ballad that resonates across generations and borders.

The Full Profile: Who is Rebbeca Marie Gomez (Becky G)?

Rebbeca Marie Gomez, known professionally as Becky G, is an American singer, songwriter, actress, activist, and entrepreneur. Her journey from a YouTube sensation to a global multi-platinum artist is a story of relentless evolution and cultural pride.

  • Full Name: Rebbeca Marie Gomez
  • Born: March 2, 1997
  • Birthplace: Inglewood, California, U.S.
  • Nationality: American (Mexican-American heritage)
  • Career Start: Began her musical career in 2009, gaining prominence after posting cover songs online.
  • Breakthrough Hits: Initially found fame with English-language pop hits like "Shower" (2014) before pivoting successfully to Spanish-language music with global smashes like "Mayores" and "Sin Pijama."
  • Primary Genres: Pop, Reggaeton, Latin Urban, and now prominently, Regional Mexican Music.
  • Studio Albums: *Mala Santa* (2019), *Esquemas* (2022), *Esquinas* (2023).
  • Activism & Entrepreneurship: Known for her advocacy for the Latinx community and her role as an entrepreneur, including her own beauty brand, Treslúce Beauty.
  • Awards & Nominations: Multiple Latin Grammy nominations, including a nod for "Por El Contrario," and several Latin American Music Awards.

The Cultural Significance of 'Por El Contrario' and the 'Esquinas' Era

The song "Por El Contrario" is the emotional centerpiece of Becky G's third studio album, *Esquinas* (2023). The entire project is a profound artistic statement, moving away from the reggaeton and urban pop that defined her previous hits to fully embrace the Regional Mexican genre—a direct homage to her grandparents and her Mexican-American heritage.

A Bridge Between Generations: The Aguilar Collaboration

The decision to collaborate with Ángela Aguilar and Leonardo Aguilar was a stroke of genius that instantly gave the track immense cultural weight. The Aguilar family is often referred to as the "dynasty" of Regional Mexican music, led by the legendary Pepe Aguilar. By joining forces with the younger generation of this iconic family, Becky G didn’t just record a song; she symbolically bridged the gap between the Mexican-American experience (the "esquinas" or "corners" of her identity) and the authentic, traditional roots of the genre.

The collaboration is a genuine passing of the torch and a celebration of a shared identity. The song itself is a heartfelt Regional Mexican ballad, characterized by the traditional instrumentation and vocal style that makes the genre so powerful.

The Raw Emotional Core: What the Lyrics Really Mean

"Por El Contrario," which translates to "On the Contrary," is a powerful breakup anthem that flips the script on post-relationship sorrow. The song’s lyrics explore the raw aftermath of a loss, but with a twist of defiance and self-possession.

Instead of wallowing in pain and regret, the artists sing about finding strength and moving on, despite what the ex-partner might assume. The song’s message is one of resilience: "On the contrary, I’m doing better than ever." This theme of emotional strength resonated deeply with fans, turning the ballad into an empowering soundtrack for healing. The songwriting team, which included Becky G herself, along with industry heavyweights like Edgar Barrera, Keityn, and ELENA ROSE, crafted a narrative that is both deeply personal and universally relatable.

The Unprecedented Success and Chart Performance Updates (2024/2025)

The success of "Por El Contrario" was immediate and sustained, cementing its status as one of the most important new releases in the Regional Mexican space. Its performance on charts and streaming platforms throughout 2024 and 2025 has been nothing short of phenomenal.

Massive Streaming and Vevo Dominance

The track quickly became a fan-favorite from the *Esquinas* album, amassing an impressive 39 million streams shortly after its release. However, one of the most significant indicators of its cultural impact was the performance video. The collaborative visual featuring Becky G, Ángela Aguilar, and Leonardo Aguilar became Vevo's "Most Watched Music" video in the Regional Mexican category, demonstrating a massive and engaged audience for the song.

Latin Grammy Nomination and Industry Recognition

The song’s artistic quality did not go unnoticed by the industry. "Por El Contrario" earned a Latin Grammy nomination, a huge honor that validated Becky G's pivot into the genre and the quality of the *Esquinas* project. This nomination placed her alongside the most respected names in Latin music and highlighted the track's exceptional songwriting and production, helmed by the multi-award-winning Edgar Barrera.

The 'Demo' Version and Continued Buzz

In a move that kept the track fresh in the minds of fans and on streaming algorithms, a "Demo" version of "Por El Contrario" was released on August 6, 2024. This re-release provided fans with an intimate look into the song's creative process and further extended its lifecycle, demonstrating a smart strategy to maintain topical authority and engagement well into the following year.

The *Esquinas* album as a whole proved to be a critical success, debuting at number three on the Regional Mexican Albums chart. The album also featured other key collaborations that expanded the genre's reach, including tracks with DannyLux, Gabito Ballesteros, Peso Pluma, and Ivan Cornejo.

In conclusion, "Por El Contrario" is far more than a hit single; it is a landmark song that defines a new era for Becky G, a powerful cultural bridge, and a testament to the enduring, emotional depth of the Regional Mexican ballad. Its continued success in the current year confirms its status as a modern classic.

becky g por el contrario
becky g por el contrario

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