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The B.I.G. Secret: 5 Shocking Facts About The Polite Society Lip Plumper That Will Blow Up Your Pout

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The beauty world is buzzing about a new lip plumper that promises extreme, almost unbelievable results, and as of December 2025, it remains one of the most talked-about products on social media. The product in question is the Polite Society B.I.G. Mouth XL Plump Intensive Lip Plumping Concentrate, and its success is rooted not just in its potent formula, but in the legendary names behind the brand. This isn't your average lip gloss; it's a revolutionary, two-pronged attack on thin lips, designed to deliver immediate volume that some users claim rivals the effects of professional lip filler.

Polite Society, the brand responsible for this viral sensation, was launched by the co-founders of the iconic Too Faced Cosmetics, bringing a legacy of playful yet high-performance makeup to the clean beauty space. Their mission is to prove that "clean" doesn't have to be boring or beige, and their B.I.G. Mouth line—which includes both the intense Concentrate and a hydrating Lip Plumping Oil Gloss—is the bold, non-conformist proof.

The Creators Behind the Plump Phenomenon: Jerrod Blandino and Jeremy Johnson

The story of the Polite Society lip plumper is inseparable from the history of its founders, Jerrod Blandino and Jeremy Johnson. This power couple are true icons of the modern cosmetics industry, best known as the creative forces who co-founded and built Too Faced Cosmetics into a global, multi-million dollar phenomenon.

Blandino, the creative visionary, and Johnson, the business strategist, officially departed from Too Faced in July 2022, but their "beauty blood" quickly led them to their next venture. They launched Polite Society with a provocative, yet ethical, philosophy: to create high-pigment, glamorous, and effective products that are also cruelty-free, vegan, and meet strict clean beauty standards.

Polite Society is more than just makeup; it’s a movement that challenges societal norms—a concept perfectly embodied by the powerful, yet slightly painful, experience of their signature lip plumper. They also launched a second brand, Diamond Drunk, showcasing their continued dominance in the high-end beauty market.

Decoding the B.I.G. Mouth Plumping Technology

The B.I.G. Mouth collection is the cornerstone of Polite Society's lip category and features two distinct, but complementary, products. Understanding the difference is key to achieving your desired plump pout results.

B.I.G. Mouth XL Plump Intensive Lip Plumping Concentrate

This is the product that has garnered the most attention for its extreme performance. The XL Plump is an Intensive Lip Plumping Concentrate designed for those seeking maximum volume. It comes in a clear formula and is specifically engineered to address a common aesthetic concern: the thinner top lip.

  • Price Point: Typically retails for around $32.
  • Intensity: Known for delivering the most intense warming and tingling sensation—some users describe it as a significant 'burn'—which is the mechanism for the extreme plumping effect.
  • Best For: Use as a treatment or base layer for maximum volume before applying color.

B.I.G. Mouth Lip Plumping Oil Gloss

The Lip Plumping Oil Gloss offers a more traditional, hydrating gloss experience with a powerful plumping kick. It provides an award-winning plumping complex in a comfortable oil-gloss format.

  • Price Point: Slightly lower, usually around $27.
  • Shades: Available in several popular shades, allowing you to get plump and color in one step. Key shades include: The O.G. (Clear), Sweet Talker (Pink Nude), Gossip Girl (Magenta), and Loud & Proud (a pigmented option).
  • Best For: All-day wear, touch-ups, and a glossy, hydrated finish.

The Revolutionary Ingredient Complex: Infinity Pepper and Beyond

The extreme plumping power of the Polite Society B.I.G. Mouth line is due to a proprietary blend of active, clean-sourced ingredients. This complex is the source of the product’s intense, temporary plumping action.

The formulation leverages a "BIG" concentrated dose of their exclusive plumping complex, which includes three key botanical entities:

  • Infinity Pepper (Capsicum): This is the star ingredient and the source of the heat. Derived from Capsicum (a genus of flowering plants, including peppers), it works by stimulating blood flow to the surface of the lips, causing the temporary swelling, redness, and volume increase. This is the core of the plumping mechanism.
  • Ginger Root Oil: Working synergistically with the pepper extract, Ginger Root Oil contributes to the warming sensation and helps to further boost circulation, enhancing the plumping effect.
  • Blood Orange: Included for its known smoothing and nourishing properties, Blood Orange helps to condition the lips while the active plumping agents are at work.

Beyond the core complex, the formula is bolstered by moisturizing and antioxidant-rich ingredients, ensuring the lips remain hydrated despite the intense plumping action. These include Blueberry Oil (a powerful antioxidant), Tocopherol (Vitamin E), and Tocopheryl Acetate.

Application, Results, and The Side Effect You Need to Know

To get the best results from your Polite Society lip plumper, especially the powerful XL Plump Concentrate, a few application tips are essential. It's important to start with a thin layer to gauge your tolerance for the intense sensation. Many users report waiting approximately 10 minutes after application to see the full, dramatic plumping effect.

How Long Does the Plump Last?

The initial, dramatic effect of the B.I.G. Mouth XL Plump is temporary. While the brand may claim extended wear, most beauty editors and users report that the maximum plumping volume lasts for about 15 minutes after the initial tingle subsides. However, the lips are left with a noticeably softer, smoother, and slightly enhanced appearance for a longer period, making it a favorite for pre-makeup application.

The Comparison: Polite Society vs. Dior Lip Maximizer

In the world of luxury lip plumpers, the Dior Lip Maximizer is often considered the benchmark. However, Polite Society has quickly established itself as the go-up option for those seeking *extreme* volume. The Dior product is known for a milder, minty tingle and subtle, hydrating plumping, whereas the Polite Society B.I.G. Mouth XL Plump is significantly more intense, with a much hotter, more aggressive plumping sensation that delivers a more dramatic, visible volume increase.

The Side Effect: Embrace the Heat

The most common "side effect" of the B.I.G. Mouth line, particularly the XL Plump, is the intense burning or tingling sensation. This is not a defect; it is the Infinity Pepper (Capsicum) working its magic. Users should be prepared for a sensation that is far stronger than most popular plumpers on the market. If you are a beginner, the gentler Lip Plumping Oil Gloss may be a better starting point. If the reaction is severe or causes hives, discontinue use immediately.

Ultimately, the Polite Society lip plumper has secured its place as a disruptive force in the clean beauty space. Leveraging the expertise of its Too Faced founders, it delivers a bold, high-impact product that lives up to its promise of a dramatically bigger, glossier pout without the need for needles.

The B.I.G. Secret: 5 Shocking Facts About the Polite Society Lip Plumper That Will Blow Up Your Pout
polite society lip plumper
polite society lip plumper

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