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5 Shocking Ways JoJo Siwa’s New Music Era Is Redefining Pop Culture (Feat. ‘Bulletproof’ & Her Biggest Controversies)

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The "JoJo Siwa" you thought you knew is officially gone. As of today, December 19, 2025, the pop culture landscape is still reeling from the dramatic, controversial, and utterly fearless musical rebrand of Joelle Joanie Siwa, who has fully transitioned from bow-wearing child star to a self-proclaimed "Gen Z icon" and "creative visionary." Her latest music releases throughout 2025, including the powerful single "Bulletproof" and a polarizing cover of an 80s classic, signal a definitive break from her past, plunging her into a new, edgier pop era that has sparked both massive praise and intense public scrutiny.

This deep dive explores the biggest singles of her new chapter, the controversies that have defined her 2025, and the five shocking ways her music is not just changing her career, but actively attempting to redefine the entire landscape of modern pop music. From accusations of copying to bold new lyrical themes, JoJo Siwa’s latest work is a calculated move to secure her place as a mature, multi-faceted artist.

JoJo Siwa: A Comprehensive Biographical Profile

Joelle Joanie "JoJo" Siwa is an American singer, dancer, actress, and media personality who first rose to fame through reality television and later became a global brand for children's entertainment.

  • Full Name: Joelle Joanie Siwa
  • Date of Birth: May 19, 2003
  • Place of Birth: Omaha, Nebraska, U.S.
  • Initial Rise to Fame: Appeared on the reality competition series Abby's Ultimate Dance Competition and later became a prominent dancer on two seasons of Dance Moms from 2015 to 2016.
  • Signature Look: Was famously known for her bright, colorful outfits and oversized hair bows, which became a multi-million dollar merchandise empire.
  • Major Early Hits: "Boomerang" and "Hold the Drama."
  • Social Media Presence: Has amassed a massive following, with over 12 million subscribers and billions of views on her YouTube channel, Its JoJo Siwa.
  • Musical Rebrand Era: Began a dramatic shift in her public image and music style, moving away from children's pop to an edgier, adult-oriented sound, marked by the 2024 single "Karma" and her 2025 releases.

The 2025 Music Trilogy: Bulletproof, Bette Davis Eyes, and Message to the World

The year 2025 has been a whirlwind of new music for JoJo Siwa, proving her commitment to a full-scale musical evolution. Her releases showcase a range of styles, from original, hard-hitting pop anthems to surprising covers and holiday tracks.

The Power of ‘Bulletproof’

Released on May 16, 2025, "Bulletproof" is arguably the defining track of her new era. The single is a bold, high-energy pop powerhouse that serves as an anthem of resilience and self-assuredness. The song's lyrics and accompanying music video reinforce her new persona—a fearless artist who is "done playing by the rules." It’s a track that embodies vulnerability mixed with vision, positioning Siwa as a genuine pop powerhouse ready to take on the industry.

The Polarizing ‘Bette Davis Eyes’ Cover

In a move that sparked immediate debate, Siwa released her studio version of the 1981 Kim Carnes New Wave hit, "Bette Davis Eyes," on July 11, 2025. The cover was polarizing, with fans and critics divided over her rendition of the classic. The decision to tackle such an iconic song, especially after debuting it following a viral live performance, highlighted her willingness to take major musical risks, even if it meant facing significant backlash.

A Surprising Holiday Release: ‘Message to the World’

Later in the year, Siwa delivered the single "Message to the World (Little Drummer Girl)" on November 28, 2025. This holiday track shows a different facet of her new sound, proving that her rebrand is not limited to one genre but is an exploration of her full vocal and artistic range. This release, along with the earlier singles, formed a diverse discography for the year, showcasing her versatility as a singer-songwriter.

5 Shocking Ways JoJo Siwa’s New Era is Redefining Pop Culture

JoJo Siwa’s 2025 musical journey is more than just a change of wardrobe; it’s a strategic cultural shift that addresses and attempts to capitalize on her past while forging a new identity. These five elements are the keys to understanding her current impact.

1. The Adoption of "Controversy Pop" as a Strategy

Siwa has embraced controversy as a core component of her new brand, a strategy often seen in mature pop artists. Her earlier 2024 single "Karma" was the initial flashpoint, but the pattern continued with 2025's releases. The single "Raspy" faced accusations of copying the style and sound of artist Mad Tsai, leading to a significant online drama and scandal. Instead of shying away, this continuous cycle of musical controversy—or "Controversy Pop"—keeps her name in the headlines and drives streams, ensuring she remains a central topic of pop culture discussion.

2. The Complete Disassembly of Her Child Star Image

The transition from a children's entertainer to an adult pop star is notoriously difficult, but Siwa has executed a nearly complete 180-degree shift. This rebrand is not subtle; it’s a dramatic, visual, and sonic overhaul. The lyrics and themes in tracks like "Bulletproof" are far removed from her earlier hits like "Boomerang," focusing on darker, more complex emotions. This deliberate, public dismantling of the old 'JoJo' persona is a calculated move to appeal to a new, older demographic while retaining the attention of her original fanbase who are also growing up.

3. The Strategic Release of the ‘Guilty Pleasure’ EP

While specific details about a full album are anticipated, Siwa’s earlier EP, Guilty Pleasure, set the stage for her 2025 singles. The EP’s title and content were a direct acknowledgment of the polarizing nature of her music—the idea that her songs are catchy and "stuck in people's heads," even if critics or casual listeners are hesitant to admit they enjoy them. This self-aware approach to her art is a sophisticated layer to her brand, turning her divisiveness into a selling point.

4. The Shift from Merchandise-Driven to Tour-Driven Success

In her previous era, JoJo Siwa’s success was heavily tied to merchandise sales—bows, dolls, and branded items. Her 2025 focus, however, has shifted significantly to live performance and touring. The release of the single "Infinity Heart" coincided with the announcement of her upcoming North America tour and UK dates, indicating a strategic pivot toward generating revenue and cultural relevance through live events. This shift is characteristic of an artist seeking long-term credibility in the music industry.

5. Navigating Legal and Business Scandals (XOMG POP!)

Her music career in 2025 has been intertwined with ongoing business and legal drama, specifically concerning the pop music group she created, XOMG POP! In early 2024, a teenage member of the group released details about a controversy, which has continued to shadow Siwa’s public image. The ability of Siwa to continue releasing high-profile music and maintain her image despite these serious business-related scandals demonstrates a powerful, if controversial, level of industry control and resilience, a trait often shared by the biggest pop stars.

What’s Next for the Creative Visionary?

The new era, defined by singles like "Bulletproof" and the ongoing controversies, has firmly established JoJo Siwa as one of the most talked-about artists of the mid-2020s. Her next steps will likely involve a full-length album that solidifies the themes and sounds introduced in her 2025 releases, alongside a rigorous North American and international tour schedule. Whether you love her or find her polarizing, JoJo Siwa’s commitment to her vision as a "creative visionary" means the pop world will be watching—and listening—to see what boundary she decides to push next.

jojo siwa new song
jojo siwa new song

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