The Ultimate Schedule 1 Dealer Customer List: 7 Secrets To Maximize Your Dealer Profits In 2025
Maximizing your profit margins in the high-stakes world of Schedule 1 hinges entirely on efficient dealer management, and as of the latest updates in December 2025, understanding the optimal Schedule 1 dealer customer list is non-negotiable for success. This isn't just a simple list; it's a strategic blueprint for delegating your sales, freeing you up to focus on production, sourcing, and expansion. Mismanaging your customer assignments can severely limit your cash flow and slow your progress to becoming a true kingpin.
The core strategy revolves around assigning up to eight customers to each of your hired dealers, effectively automating the sales process for those clients. The key is to match customers to dealers based on pre-existing connections for efficiency, while critically retaining your highest-spending customers for direct sales to maximize your personal take. This comprehensive guide breaks down the essential dealer profiles and their perfect customer pairings based on the most current community data and in-game mechanics.
Schedule 1 Dealer Profiles and Optimal Customer Assignments
To run your operation like a well-oiled machine, you need to know your team. Each dealer has a set of customers they are best suited to handle, often due to established in-game connections or geographical proximity. Assigning these customers to the correct dealer via the Dealer Management app on your in-game phone is the crucial first step to scaling your business. Below is the essential list of dealers and their recommended customer assignments.
Benji Coleman: The Reliable Workhorse
Benji is one of the first dealers you recruit and is a foundational element of your early-to-mid-game sales pipeline. His customer list focuses heavily on specific product demands that he can manage effectively, allowing you to focus on higher-value transactions.
- Optimal Customer Assignments:
- Donna Martin
- Kathy Henderson
- Kyle Cooley (or Mick Lubbin)
- Peter File
- Austin Steiner (Known for Calorie-Dense, Euphoric, Munchies requests)
- Mrs. Ming (Known for Gingeritis, Euphoric, Bright-Eyed requests)
- Mick Lubbin (Known for Euphoric, Bright-Eyed, Sneaky requests)
Pro Tip: Benji is excellent for handling customers with specific, consistent demands. Offload these clients to him to maintain steady income flow while you pursue more volatile, high-ticket sales.
Molly Presley: The Connected Socialite
Molly often has a wide network of clients, making her an excellent choice for delegating a diverse group of your mid-tier customers. Her connections are vital for keeping a large volume of sales moving without your direct intervention.
- Optimal Customer Assignments:
- Joyce Ball
- Meg Cooley
- Trent Sherman
- Marco Barone
- Doris Lubbin
- Jerry Montero
- Keith Wagner
- Mac Cooper
Strategic Insight: Molly's list is one of the most extensive for mid-level customers. Fully stocking her with these clients will significantly reduce the number of texts you receive, streamlining your own delivery schedule.
Brad Crosby and Jane Lucero: The Dynamic Duo
Brad and Jane are often paired due to their overlapping spheres of influence and their ability to handle a variety of products. Efficiently dividing the remaining customers between them is key to a balanced dealer network.
- Brad Crosby Assignments:
- Shirly Watts
- Billy Cramer
- Kevin Oakley
- George Greene
- Jane Lucero Assignments:
- Shirly Watts
- Charles Rowland
- Salvador Moreno
Important Note: Some customers, like Shirly Watts, may appear on multiple dealer lists. The key is to assign them to the dealer who has the strongest connection or the dealer you want to prioritize for volume sales. Always check the Dealer Connections within the game's app for the most accurate match.
Why Dealer Management is Your Biggest Profit Lever
The entire Schedule 1 economy is designed to reward efficiency and strategic delegation. The dealer mechanics are complex and, if mismanaged, can cause you to miss out on significant amounts of cash. The primary goal of using the Schedule 1 dealer customer list is not just to offload work, but to create a passive income stream that funds your larger, more ambitious projects.
The Golden Rule: Retain High-Spending Customers
A critical mistake new players make is assigning their absolute best, high-spending customers to a dealer. While this is convenient, dealers take a percentage of the sale. The general rule of thumb is to keep your most lucrative clients—those defined by high purchasing activity, consistent compliance, and large orders—for yourself. These are the customers who will generate the highest profit per transaction, and that profit should remain 100% in your pocket.
Identifying High-Spenders:
- Customers who consistently buy luxury commodity products (if applicable in your current game stage).
- Clients who place large, multi-item orders frequently.
- Customers who request rare or high-margin products.
By retaining these clients, you ensure that the biggest cash injections come directly to you, providing the capital necessary for large-scale purchases like new properties, businesses, or product manufacturing upgrades.
Optimizing Your Dealer’s Product Mix
Once you've assigned the customers, the next step in effective dealer management is ensuring your dealers are well-supplied with the right products. Each customer has preferred product types and associated effects (e.g., Calorie-Dense, Euphoric, Bright-Eyed).
- Stocking Strategy: Always check the individual customer's needs and ensure the dealer you assign them to is stocked with the corresponding product mix. For instance, if you assign a customer who frequently requests "Euphoric" products to Benji, Benji's inventory must be consistently topped up with your highest-quality Euphoric-based items.
- Capacity Management: Remember that dealers have a limited capacity. Regularly check the Dealer Management app to restock their inventory. A dealer with an empty inventory is a lost source of passive income.
This attention to detail transforms your dealer network from a simple delegation tool into a money-making machine that runs smoothly even when you are focused on other areas of your empire.
Advanced Dealer Strategies for Maximum Efficiency
Moving beyond basic assignments, advanced players leverage their Schedule 1 dealer customer list for deeper strategic advantages. The goal is to minimize your personal time spent on low-value tasks and maximize the passive income generated by your team.
Leveraging Dealer Locations and Region Pages
Dealers are tied to specific locations, and their customers are often found in the same or nearby regions. While the game automates the sales, being aware of the dealer's location can help you in a few ways:
- Efficient Resupply Runs: Plan your resupply trips to hit multiple dealers in the same general area (e.g., Wei Long and Benji Coleman locations) to save travel time.
- Customer Categorization: Use the in-game wiki or community-made customer lists categorized by region to confirm you have assigned all local customers to the nearest dealer, further optimizing the theoretical efficiency of your network.
The Importance of Dealer Upgrades
As you progress, the ability to hire more dealers and upgrade their capabilities becomes available. This directly impacts the value of your customer list assignments. Upgrades can increase a dealer's inventory capacity or the number of customers they can handle. Prioritizing these upgrades for your most productive dealers (like Molly and Benji) should be a key part of your long-term expansion plan.
By meticulously managing your Schedule 1 dealer customer list, retaining your highest-value clients, and ensuring your dealers are constantly stocked with the right product mix, you effectively transition from being a street-level hustler to an executive-level manager. This strategic delegation is the single most important factor in unlocking the full earning potential of your Schedule 1 enterprise.
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