Home News Leg 4

The Viral Phenomenon Of 'I Like My Cheese Drippy, Bruh': 7 Things You Didn't Know About Logan Paul's Catchphrase

• minute read
Contents

The phrase "I Like My Cheese Drippy, Bruh" has become one of the most recognizable and widely shared internet catchphrases of the last few years, sparking a massive wave of memes, parodies, and online discussions that continue to trend even now in late December 2025. This seemingly innocuous statement about a preference for melted cheese has transcended its original context to become a potent symbol of influencer-driven viral marketing and the unpredictable nature of internet culture. Its explosive popularity is a case study in how a single line of dialogue from a product advertisement can morph into a global phenomenon, cementing its place in the modern digital lexicon.

The quote’s journey from a commercial script to a cultural touchstone is a fascinating tale involving some of the internet's biggest personalities and a high-stakes product launch. It highlights the fine line between genuine marketing and accidental virality, proving that sometimes, the most unforgettable moments are the most unscripted—or at least, the most awkwardly delivered. Understanding the full scope of "I Like My Cheese Drippy" requires digging into its controversial origins, its dual meanings, and the powerhouse creators who launched it into the stratosphere.

The Unexpected Origin of a Viral Sensation

The "I Like My Cheese Drippy, Bruh" quote was first unleashed upon the world in mid-September 2024, originating from a high-profile advertisement featuring content creators Logan Paul, KSI, and MrBeast.

The Lunchly Product Launch and Competitive Context

The phrase was the centerpiece of a promotional video for Lunchly, a new product line co-founded by the three internet titans. Lunchly was explicitly positioned as a direct competitor to the long-established children's snack kit, Lunchables. The ad was designed to showcase Lunchly's superior quality, taste, and ingredients compared to its rival, employing a direct comparison format that immediately drew attention from millions of viewers.

During the comparison segment of the video, Logan Paul delivered the now-infamous line while examining the cheese component of the Lunchly kit. His unique intonation and the slightly exaggerated delivery—emphasizing the "drippy" quality of the cheese—were instantly flagged by viewers as a moment ripe for memeification. The line was intended to highlight the appealing, melted, and gooey texture of the cheese, suggesting a higher quality or better preparation method than competitors. However, the execution made it an instant internet classic.

The Key Players Behind the Phrase

The sheer star power of the three creators involved ensured the ad would be seen by a massive, global audience, providing the necessary fuel for the quote's viral takeoff. These entities are central to the story:

  • Logan Paul: The speaker of the quote, a polarizing figure known for his massive reach and involvement in high-profile business ventures like PRIME Hydration. His delivery was the catalyst.
  • KSI: Co-founder of PRIME and a major figure in boxing and content creation, his presence added significant weight to the Lunchly launch.
  • MrBeast (Jimmy Donaldson): The world’s most-subscribed individual YouTuber, whose endorsement and involvement guaranteed tens of millions of views, propelling the meme's initial spread.
  • Lunchly: The product itself, a new entry into the competitive pre-packaged snack market.
  • Lunchables: The incumbent competitor, whose product was directly contrasted with Lunchly in the ad.

The Cultural Impact: From Ad Spot to Global Meme

Within days of the ad's release, "I Like My Cheese Drippy, Bruh" exploded across platforms like TikTok, X (formerly Twitter), Instagram Reels, and YouTube Shorts. The phrase became a versatile audio snippet used in thousands of user-generated videos, often completely divorced from its original context of snack kits.

The Anatomy of a Viral Meme

The meme's success can be attributed to several factors:

  1. Relatability and Absurdity: The phrase is specific yet simple, making it easy to parody. Logan Paul's earnest, almost awkward delivery provided the comedic contrast needed for widespread circulation.
  2. Soundbite Potential: The short, punchy nature of the quote made it an ideal soundbite for short-form video content, a key driver of modern meme culture.
  3. Topical Authority: The involvement of Logan Paul, KSI, and MrBeast—entities with immense topical authority in the digital space—ensured it reached every corner of the internet.
  4. Remix Culture: Creators quickly remixed the audio, creating everything from EDM tracks to dramatic readings, further extending the phrase's shelf life and reach.

The phrase quickly became a shorthand for expressing an intense, almost obsessive preference for a specific, high-quality feature in any product or situation. It moved beyond cheese to describe anything that was superior, authentic, or "drippy" (a slang term for cool or stylish).

The Dual Meaning: Clean Marketing vs. Explicit Slang

One of the most compelling and controversial aspects of the meme's virality is the stark contrast between its intended meaning and an alternative, much more explicit definition found in online slang repositories like Urban Dictionary.

The Marketing Intention: Quality and Texture

In the world of food marketing, "drippy cheese" is a positive descriptor. It evokes images of a perfectly melted, gooey, and rich texture—the ideal state for cheese on a pizza, a burger, or a snack cracker. The phrase was clearly intended to highlight Lunchly’s superior cheese quality, suggesting a premium, satisfying experience. This is the commercial context and the meaning understood by the vast majority of consumers and parents targeted by the ad.

The Explicit Slang Interpretation

However, the internet, with its penchant for turning the innocent into the provocative, immediately latched onto a darker, pre-existing slang definition. According to some online sources, the phrase "I like my cheese drippy, bruh" has been used in a highly explicit context related to sexual activity and bodily fluids. This dual interpretation created a fascinating, and for some, problematic, layer to the meme.

The juxtaposition of a family-friendly snack ad with a crude slang meaning fueled further discussion and controversy. This contrast became a meme in itself, with users debating whether Logan Paul and the Lunchly team were aware of the slang term, or if the virality was an entirely accidental collision of high-stakes commerce and low-brow internet humor. This controversy only amplified the phrase's reach, ensuring its mention in countless articles and social media threads dissecting the power of unintentional double entendre in modern digital communication.

The Lasting Legacy of the Drippy Cheese Phenomenon

As of late 2025, the "I Like My Cheese Drippy, Bruh" meme remains a significant piece of internet history, a perfect storm of celebrity, product rivalry, and accidental comedy. It serves as a powerful example of how viral marketing and influencer culture now operate. The phrase generated millions in free media and social buzz for the Lunchly product, proving that sometimes, the most effective marketing is the one that doesn't take itself too seriously.

The entities involved—Logan Paul, KSI, and MrBeast—further solidified their status as masters of the digital zeitgeist. They demonstrated an ability to turn a simple product feature into a cultural moment, generating topical authority not just for their product, but for the very concept of "drippy" food. The phrase has become an LSI keyword for discussions on snack kit ingredients, meme origins, viral catchphrases, and creator economy business models.

Ultimately, the saga of the drippy cheese is a testament to the unpredictable, often chaotic, and always entertaining nature of the modern internet. Whether you are a fan of the creators or not, the phrase is a memorable artifact of a time when three of the world's biggest content creators tried to sell a snack kit, and in the process, created an unforgettable piece of meme lore.

The Viral Phenomenon of 'I Like My Cheese Drippy, Bruh': 7 Things You Didn't Know About Logan Paul's Catchphrase
i like my cheese drippy
i like my cheese drippy

Detail Author:

  • Name : Eleonore Lemke DDS
  • Username : pstanton
  • Email : ramon67@kutch.com
  • Birthdate : 1989-04-07
  • Address : 24105 Farrell Station Suite 407 South Lamontmouth, SD 85732-7903
  • Phone : +1-434-474-2576
  • Company : Will-Dickens
  • Job : Real Estate Broker
  • Bio : Ea molestias consectetur quis sapiente. Qui amet est eveniet in voluptas veniam odio. Voluptatem tempore voluptatem qui suscipit. Harum debitis non autem eaque voluptatum temporibus cum ea.

Socials

twitter:

  • url : https://twitter.com/trever.russel
  • username : trever.russel
  • bio : Impedit in repellat nesciunt ad. Voluptate alias ipsum est ratione ea esse. Ullam vero voluptatem pariatur qui expedita.
  • followers : 4151
  • following : 1968

linkedin:

Random Posts