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The Viral Resurgence Of "In The Clerb We All Fam": Why Broad City's Iconic Quote Is Dominating 2025

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The phrase "In the clerb we all fam" is more than just a catchy piece of internet slang; it’s a cultural touchstone that has exploded back into the mainstream. As of December 21, 2025, this iconic line, which originated from the beloved Comedy Central series Broad City, is experiencing a massive, fresh viral resurgence across social media platforms, particularly TikTok, cementing its status as one of the most quotable moments in modern comedy history. The simple, misspelled declaration of universal club camaraderie has become a shorthand for spontaneous friendship, chaotic energy, and the ultimate spirit of 'found family' in a nightlife setting.

The latest wave of popularity, which surged dramatically in late 2024 and carried into 2025, proves the enduring relevance of the show's unique brand of millennial humor. It has transcended its original context to soundtrack thousands of videos, inspiring new music, and driving conversations about social boundaries, clubbing etiquette, and the power of confident, uninhibited energy. This deep dive explores the quote's surprising origins, the brilliant minds behind it, and why it continues to define a generation’s approach to social life.

The Creative Minds Behind The Clerb: Ilana Glazer and Abbi Jacobson

The genius of "In the clerb we all fam" lies entirely with its creators, Ilana Glazer and Abbi Jacobson. The duo not only starred in the hit series Broad City but also served as its writers and executive producers, crafting a show that became a cultural phenomenon for its honest, hilarious portrayal of female friendship and life in New York City.

  • Ilana Glazer (Ilana Wexler): Born April 12, 1987, in Long Island, New York. Glazer co-created and co-starred in *Broad City* (2014–2019), which was based on their earlier web series of the same name. Her character, Ilana Wexler, is known for her unbridled confidence, chaotic energy, and hedonistic lifestyle, making her the perfect vessel for the "clerb" quote.
  • Abbi Jacobson (Abbi Abrams): Born February 1, 1984, in Wayne, Pennsylvania. Jacobson also co-created, co-starred, and executive produced the series. Her character, Abbi Abrams, often served as the more anxious, grounded foil to Ilana's exuberance, which is essential to the comedic delivery of the famous line.
  • Early Career: Glazer and Jacobson met while studying at the Upright Citizens Brigade (UCB) Theatre, a famous hub for improv comedy in New York City. Their frustration with the lack of opportunities for young female comedians led them to create the web series in 2009, which eventually got picked up by Comedy Central with Amy Poehler as an executive producer.
  • Post-Broad City Ventures: Since the show ended, Glazer has starred in films like *False Positive* and stand-up specials like *The Planet Is Burning*. Jacobson has worked as a writer and voice actor, notably co-creating the television adaptation of *A League of Their Own* and providing the voice for Princess Bean in the animated series *Disenchantment*.

The Iconic Origin: Broad City's "BB-NYC" Episode

The legendary phrase was first uttered in the Season 3, Episode 4 of Broad City, titled "BB-NYC." The episode aired in 2016, and the scene perfectly encapsulates the dynamic between the two main characters and the show's overall comedic tone.

The Scene: A Masterclass in Confidence

The moment occurs when Ilana and Abbi are at a party—or a "clerb"—that Ilana has essentially crashed. Ilana, with her signature, unshakeable self-assurance, waves enthusiastically at two women she doesn't know. Her friend Abbi, confused and slightly embarrassed, asks, "Do you know them?"

Ilana’s response is the punchline that has echoed for years: "No, but in da clerb, we all fam." The misspelling of "club" as "clerb" and "family" as "fam" adds a layer of playful, deliberate internet slang to the declaration, making it instantly memorable and meme-worthy.

The full context of the scene is even more telling, as Abbi then points out the potential social faux pas of Ilana’s actions, leading Ilana to defensively ask, "Are you racist, broad?" This final line, often cut from the viral TikTok sound, provides the essential social commentary, challenging the idea of who belongs and who doesn't in a social space.

The 2025 Viral Explosion: TikTok, Memes, and Music

While the quote has always been popular among fans of *Broad City*, its journey from a beloved TV line to a global viral sound is a testament to the power of modern meme culture. The phrase experienced a significant spike in popularity in late 2024, with its momentum carrying strongly into 2025, becoming a dominant sound on TikTok.

The Mechanics of the Trend

The viral sound typically uses the short, punchy clip of Ilana saying, "No, but in da clerb, we all fam." It is used to caption or soundtrack videos that illustrate:

  • Spontaneous Connection: Users feature moments of instant, inexplicable bonding with strangers in public, whether at a concert, a bar, a sporting event, or even a grocery store.
  • Uninhibited Confidence: The sound is used to justify an overly friendly, slightly chaotic, or boundary-pushing action, channeling Ilana Wexler's "I do what I want" attitude.
  • The Found Family Trope: It’s used to highlight the deep, immediate sense of community felt in specific subcultures, fan communities, or social groups, emphasizing a feeling of belonging that goes beyond blood relatives.
  • Club and Nightlife Commentary: Videos often satirize or celebrate the unique social dynamics and temporary friendships that form during a night out.

The Musical Influence in 2025

The 2025 relevance of the phrase was further cemented by its adoption into the electronic music scene. The phrase was sampled and turned into a dedicated track, "IN DA CLERB WE ALL FAM," by the artist AK SPORTS. This house and UK garage remix of the iconic clip has been instrumental in keeping the sound fresh and circulating in nightlife and club culture, bringing the joke full circle from a comedy quote about the club to a literal club banger.

This cross-platform adoption—from a web series to a TV show, then to a meme, and finally into a dance track—demonstrates its powerful cultural resonance. It’s a perfect example of how a well-written, specific comedic line can become a universal piece of internet slang, easily adaptable to countless situations and social commentaries.

Topical Authority: The Deeper Meaning of "Fam" and Social Commentary

Beyond the humor, "In the clerb we all fam" offers a subtle piece of social commentary that resonates deeply with younger generations. The line, delivered by Ilana Wexler, is an aspirational statement about club etiquette and social boundaries—or the lack thereof. It suggests an ideal world where the club, or any shared public space, functions as a temporary utopia of universal acceptance and community. By declaring everyone "fam," Ilana is intentionally dissolving the social barriers that typically govern interactions with strangers.

The phrase champions radical friendliness and unconditional belonging. It's a comedic rejection of the often-judgmental or cliquish nature of nightlife, instead proposing a world where connection is immediate and effortless. This theme of found family, which is central to *Broad City*'s depiction of Abbi and Ilana's friendship, is extended outward, inviting everyone into their circle. The continued use of the phrase in 2025, years after the show concluded, proves that this desire for spontaneous, genuine, and uncritical connection remains a powerful and enduring cultural need.

In conclusion, the enduring power of "In the clerb we all fam" lies in its simplicity, its comedic brilliance, and its optimistic, slightly chaotic worldview. It's a millennial comedy gem that has effortlessly transitioned into the language of Gen Z thanks to the TikTok algorithm, ensuring that the spirit of Ilana Wexler—the spirit of unbridled, familiar fun—will continue to dominate the social scene for years to come.

The Viral Resurgence of
in the clerb we all fam
in the clerb we all fam

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