5 Shocking New Updates On Ben And Erin Napier’s Life And $5 Million Empire In 2025
The beloved HGTV power couple, Ben and Erin Napier, are constantly evolving their small-town empire, and 2025 has brought some of their biggest life and career shifts yet. From a major personal decision regarding their children to the fate of their highly anticipated hotel spinoff, the stars of *Home Town* continue to capture the hearts of millions with their authentic approach to home renovation and life in Laurel, Mississippi.
The latest updates, as of late 2025, confirm that the Napiers are prioritizing a slower, more intentional lifestyle while simultaneously expanding their business footprint. Their commitment to family, community, and classic design remains the core of their brand, driving not only their television success but also their growing multi-million dollar business ventures.
Ben and Erin Napier: Complete Biographical Profile
The foundation of the Napier brand is their deep connection to their hometown and their complementary skills, which have been the driving force behind their massive success across television and retail.
- Names: Ben Napier and Erin Napier (née Rasberry)
- Hometown: Laurel, Mississippi
- Marital Status: Married (since 2008)
- Children: Two daughters, Helen and Mae
- Erin Napier’s Background:
- Education: Fine Arts degree.
- Career Start: Corporate graphic design.
- Role on *Home Town*: Designer, focusing on the aesthetic vision and sentimental details of each renovation.
- Ben Napier’s Background:
- Education: Degree in History.
- Career Start: Entrepreneur and woodworker.
- Role on *Home Town*: Woodworker and contractor, focusing on custom carpentry and structural integrity. He is the founder of Scotsman Co.
- Combined Estimated Net Worth: Approximately $5 million (as of 2025)
Major 2025 Life Update: The Surprising Decision to Homeschool
In one of their most significant personal announcements of 2025, the Napiers revealed they have begun homeschooling their two young daughters, Helen and Mae. This move is a direct reflection of their long-held desire to cultivate a "slower, nostalgic family lifestyle" away from the constant demands of public life and modern technology.
Prioritizing a Slower Pace and Limited Screen Time
The decision to become their children's educators was part of a larger, intentional effort to limit screen time and focus on a more traditional, hands-on upbringing. Erin and Ben have been vocal about the importance of protecting their daughters' childhood innocence, which includes making birthdays strictly "family-only affairs." This commitment to a grounded life in Laurel, Mississippi, is a key element of their appeal, showing fans that their on-screen values are genuinely lived out at home.
The Fate of the Home Town Spinoff After the Fire
Fans of the couple were thrilled to learn that their highly anticipated spinoff series, *Home Town: Inn This Together*, is moving forward despite a major setback. The show centers on the renovation of a historic hotel property, which suffered a "devastating fire." Despite the fire, Ben and Erin confirmed that the project is still on track, showcasing their resilience and commitment to their biggest renovation project to date. The hotel, a significant undertaking for the Laurel community, is now open for bookings, proving that the Napiers are not deterred by challenges.
The Expanding Napier Business Empire and $5 Million Net Worth
The Napiers’ financial success extends far beyond their HGTV salaries. Their combined estimated net worth of approximately $5 million is built on a diversified business portfolio that is deeply rooted in their love for small-town America and quality craftsmanship.
Laurel Mercantile Co. and Scotsman Co.
At the center of their retail empire is the Laurel Mercantile Co., a flagship store that Ben and Erin helped revive, continuing a tradition that dates back to 1901. The store is a hub for dry goods and workwares, embodying their classic, utilitarian aesthetic. Complementing this is Ben’s company, Scotsman Co., where his passion for woodworking and history comes to life in handcrafted furniture and goods. These ventures, along with others like Rooker Supply Co. and their furniture collection with Best Home, form the backbone of their business success.
New Projects and Design Trends for 2025
Erin Napier remains a key influencer in the home design world, sharing her insights on emerging trends for 2025. She recently highlighted a major kitchen trend that is gaining traction, continuing to shape the design choices of homeowners across the country. Additionally, the Napiers have partnered with major brands, including a heartwarming new project with Bob’s Red Mill, demonstrating their growing reach in the lifestyle space.
What to Expect from Home Town Season 9 and Future Projects
Despite their focus on family life, the Napiers show no signs of slowing down their television career. The latest news confirms that *Home Town* Season 9 is underway, with the couple already filming new episodes and bringing their signature charm and renovation expertise to more homes in Laurel.
Erin’s Signature Design Style and Literary Ventures
Erin's design philosophy—often described as classic English, nostalgic, and utilitarian yet elegant—continues to inspire their renovations. Beyond television and retail, Erin has established herself as an author, adding further topical authority to their brand. Her books, which resonate with their core values of home and family, include:
- *Make Something Good Today* (Co-authored with Ben)
- *The Lantern House*
- *Heirloom Rooms: Soulful Stories of Home*
- *A Taste of Home Town: Renovated Edition*
These literary works, along with the continuation of *Home Town* and the successful launch of their hotel spinoff, solidify Ben and Erin Napier’s role not just as HGTV stars, but as powerful entrepreneurs and community advocates dedicated to preserving the charm and history of small-town life. Their 2025 updates clearly show a couple successfully balancing a massive media empire with an unwavering commitment to their family and their beloved Laurel, Mississippi.
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