The 7 Most Shocking Secrets Behind The World's Ugliest Dog Competition (2025 Winner Revealed!)
Every year, a competition in Petaluma, California, captures global attention by celebrating the unconventional—the World's Ugliest Dog Contest. This isn't a beauty pageant in reverse; it’s a heartfelt celebration of the unique charm, spirit, and loveable imperfections of dogs often overlooked due to their appearance. The event, held annually at the Sonoma-Marin Fair, has become a powerful platform for promoting pet adoption and raising awareness for rescue organizations.
The latest champion, crowned on August 8, 2025, is a perfect example of this spirit. Petunia, a hairless English-French bulldog mix, captured the hearts of the judges and the audience, proving that true beauty lies in the eye of the beholder, especially when that beholder is looking for a dog with an extra dose of character. Here are the most shocking secrets, surprising facts, and the full profile of the 2025 winner.
Petunia: Profile of the 2025 World's Ugliest Dog Champion
The 2025 title went to Petunia, a 2-year-old rescue dog whose unique charm and backstory made her an instant favorite. Her victory highlights the contest’s core mission: to celebrate the inner beauty of all dogs, regardless of their outward appearance. Petunia’s triumph earned her owner a significant cash prize and national media attention.
- Winning Dog Name: Petunia (also affectionately known as Pinky)
- Year Won: 2025
- Date of Victory: August 8, 2025
- Breed Mix: Hairless English-French Bulldog Mix
- Age at Contest: 2 years old
- Owner: Shannon Nyman
- Hometown: Eugene, Oregon
- Rescue Status: Rescued dog, cared for by Luvable Dog Rescue
- Winning Features: Hairless body, unique bulldog-mix features, and a loving personality.
- Prize Awarded: $5,000 and a trip to New York City for media appearances
- Other 2025 Winners: Jinny Lu (Second Place & Spirit Award Winner), Poppy (Third Place)
Secret #1: The Judging Criteria Isn't About "Ugly" at All
Contrary to the name, the contest is not about finding the most aesthetically displeasing dog. The judging process, which uses the "American System of Judging," is a celebration of the dog’s unique features and spirit. The panel of judges—often including celebrities, journalists (like NBC's Gadi Schwartz), and veterans (like Brian Sobel)—evaluates several key areas, none of which explicitly penalize a dog for its looks.
The ultimate goal is to find a dog that embodies the spirit of the event: a resilient, loved, and unique companion. The judging criteria are broken down into four main categories, which collectively account for the dog's overall score:
The Four Pillars of 'Ugly' Judging:
- First Impression (50%): This is the initial impact the dog makes. Does it have a memorable, unique, and endearing look? This is where features like underbites, mismatched eyes, hair tufts, and unusual gaits shine.
- Originality (25%): How unique is the dog’s appearance and story? The judges look for features that make the dog stand out from the crowd, celebrating rare breed mixes and distinctive physical traits.
- Audience Appeal (15%): The crowd reaction is a major factor. The dog that generates the most cheers, laughter, and affection often scores highly in this category, showing the dog's ability to connect with people.
- Personality (10%): The dog's temperament and demeanor are crucial. Whether they are a gentle giant like 2017 winner Martha the Neapolitan Mastiff or a sassy character, a great personality is rewarded.
The judges are explicitly told not to compare the dogs to specific breed standards, ensuring that both purebreds (like the common Chinese Crested) and mutts are judged equally on their unique, unconventional beauty.
Secret #2: The Competition Is a Massive Platform for Dog Adoption
While the title is lighthearted, the mission behind the World's Ugliest Dog Contest is deeply serious. The event serves as a global megaphone for animal welfare and pet adoption. Many of the most famous winners, including Petunia, are rescue dogs with inspiring backstories of overcoming neglect or illness.
Petunia herself was rescued and her victory brought attention to Luvable Dog Rescue in Eugene, Oregon. This narrative is common: the contest provides a platform for owners to share their dog’s rescue story, showing the world that dogs considered "ugly" are often the most loving and resilient companions. The event encourages people to "Adopt, Don't Shop" and look past superficial appearances when choosing a pet.
Secret #3: The Most Common "Ugly" Breed Is a Repeated Champion
One breed has historically dominated the winner's circle: the Chinese Crested. Known for their sparse hair, prominent skin features, and often toothless grins, this breed has produced numerous champions over the years.
While the 2025 winner was a bulldog mix, and the 2024 winner was Wild Thang, a Pekingese, the Chinese Crested lineage is strong. Past champions like Sam (a three-time winner from 2003-2005), Sweepee Rambo (2016), and Elwood (2007) all had Chinese Crested blood, demonstrating that this breed’s unique look perfectly aligns with the judging criteria of originality and first impression.
Secret #4: The Contest Has Been Running Since the 1970s
The World's Ugliest Dog Contest is not a new viral phenomenon; it is a long-standing tradition. The annual competition has been held since the 1970s at the Sonoma-Marin Fair in Petaluma, California, making it one of the longest-running and most beloved unconventional contests in the world.
Its longevity has created a rich history of memorable champions, from the one-eyed, hunchbacked Quasimodo (2015) to the massive, jowly Martha (2017). This history reinforces the contest's status as a genuine cultural event, not just a passing trend.
Secret #5: The Prize Money Is Only the Beginning of the Reward
While the prize money—which was $5,000 for Petunia in 2025—is substantial, the real reward for the winner and their owner is the national and international spotlight.
Winning the title guarantees a media tour, including appearances on major network television shows, interviews with top news outlets, and an immediate rise to international celebrity status. This attention translates into a massive platform for the owner to advocate for animal rescue and their chosen cause, turning their "ugly" dog into a global ambassador for unconventional beauty. Petunia, for instance, immediately secured a trip to New York City for media appearances.
Secret #6: The Runner-Up Often Wins the 'Spirit Award'
In addition to the main prize, the contest recognizes other dogs that embody the spirit of the event. A major honor is the "Spirit Award," given to a contestant who best represents the resilience and loving nature of rescue dogs. In 2025, the Spirit Award was claimed by Jinny Lu, who also took home second place overall.
This award ensures that even dogs who don't clinch the main title are celebrated for their heartwarming stories and contributions to the event's positive message.
Secret #7: The Goal Is to Change the Definition of "Beauty"
Ultimately, the World's Ugliest Dog Contest is a profound cultural statement. It challenges the narrow, often rigid standards of what makes a dog—or anything—beautiful. By celebrating the crooked teeth, the sparse hair, the oversized tongues (like Zsa Zsa's), and the unusual gaits, the contest redefines value.
It teaches a simple, powerful lesson: every living creature, regardless of its imperfections, is worthy of love, attention, and celebration. The annual crowning of dogs like Petunia, Wild Thang, and Yoda ensures that this message of acceptance continues to resonate globally, proving that the most unique dogs often have the biggest hearts.
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