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5 Shocking Business Moves That Define Jason Harvey's Multi-Million Dollar Career (EVP Of BET+)

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As of late 2025, Jason Harvey stands as one of the most dynamic and multifaceted executives in the media and fashion industries, a true renaissance man whose career spans from luxury footwear design to spearheading the programming strategy for a major streaming platform. He is not just known as the son of Marjorie Harvey and stepson of comedy mogul Steve Harvey; his own two-decade-long track record as a C-level business leader, creative director, and entrepreneur has solidified his status as an influential figure driving Black content and culture into the digital age. This deep dive explores the unique, often surprising, moves that have defined his professional ascent, including his current, high-profile role leading the vision and rapid market growth of BET+. The story of Jason Harvey is a masterclass in leveraging a multidisciplinary background—combining a rigorous corporate marketing foundation from giants like Google and Microsoft with a fearless, artist-driven approach to fashion and design. From launching a luxury shoe line named 'Yevrah' to his current position as the Executive Vice President and General Manager of BET+, his journey is marked by strategic pivots and an unwavering commitment to empowering creators of color. His most recent public appearances, including his attendance at the 2025 BET Awards and participation in industry discussions about AI in streaming, confirm his continued relevance at the intersection of technology, media, and culture.

Jason Harvey: Complete Biography and Professional Profile

Jason Harvey’s career is a compelling blend of corporate strategy and creative entrepreneurship, making him a unique figure in the entertainment and fashion worlds. His profile is marked by significant leadership roles and bold business ventures.

  • Full Name: Jason Harvey
  • Primary Role (2025): Executive Vice President (EVP) and General Manager of BET+
  • Parentage: Biological son of Marjorie Harvey; adopted stepson of Steve Harvey (2007)
  • Spouse: Amanda Harvey (née Hill)
  • Marriage Date: August 2013 (eloped via hot air balloon)
  • Children: Noah, Rose (born June 2015), Ezra, and Joey Iris (four children total)
  • Education: Not widely publicized, but has a 20+ year history in high-level business leadership.
  • Notable Business Ventures: Founder of Yevrah Shoes (luxury women's footwear, est. 2015) and Founder of Worldly (creative fashion house, est. 2022).
  • Past Corporate Experience: Multidisciplinary marketing leadership and strategy roles for major brands including Land Rover, Google, Microsoft, and eBay.
  • Interests: Designer, artist, creative director, and advocate for diversity and mentorship in media and technology.

The Corporate Architect: Leading BET+ into the Streaming Future

Jason Harvey’s ascension to the role of EVP and General Manager of BET+ is the culmination of two decades spent mastering the art of business strategy and revenue growth across diverse, high-stakes industries. His current focus is steering the leading streaming video-on-demand (SVOD) service dedicated to Black storytelling.

A Foundation in Global Strategy

Before entering the world of media streaming, Harvey built an impressive resume as a C-level business leader. His experience includes leading strategy for some of the world’s most recognizable multinational companies. This includes pivotal marketing and strategy roles at Land Rover, the tech giants Google and Microsoft, and the e-commerce titan eBay.

This deep corporate background provides him with a unique, data-driven perspective, which he now applies to the competitive streaming landscape. His ability to fuse creative vision with robust business operations is what makes his leadership at BET+ particularly effective.

Driving the BET+ Growth Strategy

As the head of BET+, Harvey is responsible for the platform's overall vision, programming strategy, business operations, and revenue growth. Under his guidance, BET+ has achieved rapid market penetration and established itself as the premier SVOD service for Black content lovers.

His strategy is centered on super-serving the audience with high-quality, authentic content that resonates deeply with the Black community. This includes exclusive original programming and a curated library of films and television shows.

The AI and Technology Pivot

In a clear sign of his forward-thinking leadership, Harvey was a featured speaker at the StreamTV 2025 conference, where he discussed the application of Artificial Intelligence (AI) across the streaming ecosystem.

This focus on cutting-edge technology demonstrates his commitment to future-proofing the platform and optimizing content delivery and user experience using advanced analytical tools. His vision ensures BET+ remains at the forefront of media innovation, not just content creation.

The Creative Entrepreneur: From Luxury Footwear to Worldly Fashion

Beyond the corporate boardroom, Jason Harvey is a hands-on creative director and entrepreneur, a side of his career that showcases his passion for design and empowering creators of color. His entrepreneurial journey is marked by two distinctive fashion ventures.

Yevrah Shoes: A Luxury Footwear Legacy

In 2015, Jason Harvey founded Yevrah Shoes, a luxury women’s footwear company. The brand quickly gained recognition for its high-quality, handmade shoes, which were imported from Brazil.

The name itself, 'Yevrah,' is a clever and subtle nod to his famous family, being the reverse spelling of 'Harvey.' This brand established his credentials as a luxury designer and a shrewd marketer. Interestingly, his sister, Lori Harvey, later debuted a skincare line also using the Yevrah name, highlighting the family's shared creative and entrepreneurial spirit.

Worldly: Empowering Designers of Color

In 2022, Harvey launched his most socially conscious venture to date: Worldly, a creative house and fashion brand explicitly designed to empower and create opportunities for designers and talent of color within the fashion industry.

Worldly’s mission is to be a space where marginalized voices can learn, create, and generate wealth, addressing the historical lack of diversity in the high-fashion world. The brand’s debut was anything but conventional, demonstrating Jason’s willingness to disrupt norms.

The Controversial 'Eden on Hush' Debut

Jason Harvey's first fashion line under the Worldly banner was titled “Eden on Hush.” The debut show made headlines not just for the designs but for the venue: the iconic Atlanta strip club, Magic City.

The decision to use the club and some of its entertainers as models was a bold, boundary-pushing move. It was a conscious choice to challenge traditional runway settings and bring high fashion to an unconventional, culturally significant space. This move perfectly encapsulates Harvey’s unique blend of creative risk-taking and strategic cultural commentary, drawing massive attention to the Worldly brand and its mission.

A Legacy of Influence: The Harvey Family and Personal Life

While Jason Harvey has carved out a powerful identity on his own merits, his connection to the Harvey family remains a central part of his public profile. He is one of the seven children in the blended family of Steve and Marjorie Harvey.

The Blended Family Dynamic

Jason is the biological son of Marjorie Harvey, alongside his sisters Morgan and Lori Harvey. When Marjorie married Steve Harvey in 2007, Steve adopted all three of Marjorie's children, creating one of the most famous blended families in entertainment.

This family connection has provided a platform, but Jason has consistently proven his ability to operate independently, focusing on his own ventures in media and design rather than relying solely on his stepfather's fame.

Marriage and Fatherhood

On a personal level, Jason Harvey is a dedicated family man. He married his wife, model Amanda Harvey (née Hill), in a unique ceremony in August 2013, eloping on a hot air balloon.

The couple has built a large family, welcoming four children: Rose, Noah, Ezra, and Joey Iris. His commitment to his family, often shared through social media, provides a grounding contrast to his high-powered executive and entrepreneurial life. He is about to become a father for the fifth time.

Jason Harvey’s career is a powerful testament to the modern executive who refuses to be confined to a single lane. By mastering the corporate world at BET+ and simultaneously driving cultural change through his Worldly fashion house, he has established himself as a formidable figure shaping both the entertainment and fashion industries in 2025 and beyond.

5 Shocking Business Moves That Define Jason Harvey's Multi-Million Dollar Career (EVP of BET+)
jason harvey
jason harvey

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