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5 Shocking New Ventures That Prove Martha Stewart And Snoop Dogg Have The Strongest Friendship In Hollywood

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The enduring, and often surprising, friendship between Martha Stewart and Snoop Dogg continues to be one of Hollywood’s most lucrative and fascinating partnerships. What began as a seemingly random pairing on a talk show has blossomed into a multi-million dollar business empire and an unbreakable bond that spans decades, industries, and generations. As of late 2024 and heading into 2025, the dynamic duo is not slowing down; in fact, they are reaching unprecedented new heights in media, spirits, and lifestyle ventures, proving their collaboration is far more than a novelty act.

The two icons—one the undisputed queen of domestic arts, the other a legendary hip-hop mogul—have mastered the art of brand synergy. Their success lies in their mutual respect and willingness to venture into unexpected territory, from cooking shows to cannabis and now, major business partnerships and even a Sports Emmy win. This deep dive explores the latest projects that solidify their status as the ultimate celebrity "Best Buds."

Martha Stewart and Snoop Dogg: A Biography of Unlikely Best Friends

The story of Martha and Snoop is a study in contrasts that perfectly complements one another. Their friendship timeline began in 2008 and has since become one of the most documented and celebrated in entertainment.

  • Martha Stewart (Born: August 3, 1941)
    • Full Name: Martha Helen Kostyra
    • Occupation: Businesswoman, writer, television personality, publisher, and model.
    • Known For: Founder of Martha Stewart Living Omnimedia; her expertise in cooking, entertaining, and home decor; and her numerous cookbooks and television programs.
    • Key Ventures: Martha Stewart Living magazine, Martha Stewart Wine Co., Martha Stewart CBD.
  • Snoop Dogg (Born: October 20, 1971)
    • Full Name: Calvin Cordozar Broadus Jr.
    • Occupation: Rapper, singer, songwriter, actor, record producer, media personality, and entrepreneur.
    • Known For: His distinct laid-back vocal delivery; albums like Doggystyle; and his cultural influence on hip-hop and cannabis.
    • Key Ventures: Death Row Records owner, Gin & Juice By Dre and Snoop, Leafs by Snoop (cannabis brand).
  • Friendship Origin: November 2008, when Snoop Dogg appeared on The Martha Stewart Show to make mashed potatoes.
  • Major Collaboration: Martha & Snoop's Potluck Dinner Party (2016–2020), a VH1 cooking show that cemented their on-screen chemistry.

The 5 Most Unexpected and Current Ventures of the Duo

The duo’s recent activities in late 2024 and early 2025 have not only surprised fans but also garnered them prestigious awards and major business deals. These latest projects highlight their evolution from co-hosts to serious business partners and media innovators.

1. Winning a Sports Emmy for Olympic Coverage

Perhaps the most unexpected turn in their joint career came in late 2024 and early 2025 when they were recognized for their sports commentary. Martha Stewart and Snoop Dogg attended the 2024 Summer Olympics in Paris, providing live coverage of the equestrian team dressage event.

Their unique, often hilarious, and surprisingly insightful commentary earned them a Sports Emmy Award in the Outstanding Live Special – Championship Event category. This win solidifies their appeal across all demographics and media formats, demonstrating that their chemistry is powerful enough to tackle anything from cooking to international sporting events. Their presence at the Olympics was a huge highlight, with the two friends hanging out in Paris and celebrating Martha’s 100th cookbook.

2. The Still G.I.N. Spirits Partnership

In a major business move in late 2024, Martha Stewart officially joined Dr. Dre and Snoop Dogg as a brand partner for their new spirits venture, Still G.I.N. This collaboration is a powerful alignment of three massive celebrity brands in the booming liquor industry. Still G.I.N. is the second spirits venture for the hip-hop moguls, following their successful ready-to-drink cocktail, Gin & Juice By Dre and Snoop.

Martha’s involvement is a clear indication that the business world is taking her partnership with Snoop Dogg seriously. She is positioned to promote the brand alongside Dr. Dre and Snoop, leveraging her reputation as a lifestyle authority and expert entertainer.

3. Launching the "Best Buds Bags" in the Smoking Space

Beyond spirits, the duo continues to collaborate in the "smoking space," a natural fit given Snoop’s long-standing connection to cannabis and Martha’s successful line of CBD products. Their latest project in this area is a line of accessories called Best Buds Bags.

This venture further blurs the line between their personal friendship and their professional business relationship, turning a playful nickname into a marketable product. Martha has often credited Snoop with teaching her about the cannabis business and providing a fresh perspective on the industry.

4. Snoop Dogg as Martha’s Business Advisor

The influence of their friendship goes beyond public appearances and joint products. Martha Stewart has openly revealed that Snoop Dogg is a trusted advisor, particularly when it comes to business negotiations.

She has stated that she learns a great deal from the rapper, not just about music, but about business strategy and gaining a fresh perspective on her own ventures. This dynamic of mutual mentorship—where the lifestyle guru takes advice from the Doggfather—is a key element of their long-term success, making their bond a true business partnership.

5. An "Unbreakable" Friendship Poised for a Bigger 2025

While not a product, the strength of their personal bond is their most valuable asset, and it continues to grow. Snoop Dogg has referred to their friendship as "unbreakable." The success of their Olympic coverage and the launch of the Still G.I.N. partnership in late 2024 has set the stage for an even bigger 2025.

Their ability to maintain a genuine, supportive friendship while navigating major business deals is the secret sauce. Martha has described Snoop as a great friend and business partner who is always fun to work with. This authenticity is what keeps fans—and major corporations—invested in their next move, ensuring their topical authority and relevance remain high in the media landscape.

The Topical Authority of the Martha & Snoop Brand

The joint brand of Martha Stewart and Snoop Dogg has become a case study in modern celebrity synergy. It successfully merges the worlds of high-end lifestyle and hip-hop culture, creating a unique space that appeals to a massive, diverse audience.

Their brand's topical authority is built on several key entities:

  • Media & Entertainment: Martha & Snoop's Potluck Dinner Party (TV Series), 2024 Olympic Coverage (Emmy-winning), talk show appearances, and various advertising campaigns.
  • Spirits Industry: Still G.I.N. (New Partnership), Gin & Juice By Dre and Snoop (Related Venture).
  • Cannabis & CBD: Martha Stewart CBD, Leafs by Snoop, Best Buds Bags (Smoking Accessories).
  • Publishing: Martha Stewart’s 100th Cookbook (celebrated together).
  • Cross-Cultural Appeal: Bridging the gap between the domestic arts (Martha) and the music/street culture (Snoop Dogg), demonstrating that true friendship transcends perceived boundaries.

Their continued success proves that unlikely celebrity friendships can be the most powerful and enduring business ventures in the 21st century. As they head further into 2025, the world remains eager to see which unexpected industry the "Best Buds" will conquer next.

martha stewart and snoop
martha stewart and snoop

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